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For Jewish National Fund's booklet on Zionist Education & Advocacy, the focus was to show all of JNF’sofferings. Using large blue and green bars (the brand colors of JNF), each stripe was labeled with a different educational program. Purple—the color branded to represent the educational program areas for JNF—was used as a tint over photos. The same style was applied for JNF's B’Yachad newsletter, print and online advertising campaigns, and a motion graphic video.
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