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Lights, Camera, Connection: How to Turn Your Brand into a Story People Feel
Once your brand’s foundation is set—its voice, tone, messaging, and visual identity—the next big question is: how will people experience it? Branding isn’t just about what people see or read. It’s about what they feel when they engage with you—whether that’s walking into your shop, calling your support line, exploring your website, or scrolling through your social media feed. And if you want to bring that emotional experience to life, there’s one powerful storytelling tool
Sherene Strausberg
7 days ago4 min read
Swell Partners
Swell Partners helps the world's top brands by providing superior on-demand talent across marketing, project management, digital and...
Renz Quimosing
Jul 16, 20242 min read
MextrexValve
Mextrex Valve Corporation is a manufacturer of valves for HVAC systems for commercial companies and government agencies, based in...
Renz Quimosing
Jul 16, 20241 min read
March Update: New Project and Anthem Award!
Nutrition Video We're excited to share another fun project from 2022 that's finally gone live. Check out episode 1 of a fun video series...
Sherene Strausberg
Apr 10, 20231 min read
Mobilize America
Mobilize is the events management and volunteer recruitment platform that connects mission-driven organizations and their supporters. Read m
Sherene Strausberg
Feb 25, 20233 min read
ProPublica: Abusing Roth IRA as A Billion-Dollar Tax Shelter
In June of 2021, I was contacted by a producer at ProPublica that they had a video they needed to create to explain a complex topic as...
Sherene Strausberg
Feb 22, 20231 min read
February Update: New Collaboration and Motion Award Nomination!
Enjoy this fun video created by 87th Street Creative to start your day with a smile! Ooze + 87th Street Creative We're excited to share...
Sherene Strausberg
Feb 14, 20231 min read
January Update: To Looking Behind and Ahead This Month
A New Month & A New Year! January is such a fabulous month. It’s a new month of a new year…a clean slate, a fresh start. So much to look...
Sherene Strausberg
Jan 18, 20232 min read
December Update: The Color of the Year Announced
2023 Color of the Year Announced: Viva Magenta In case you missed it a few weeks ago, Pantone announced their color of the year: Viva...
Sherene Strausberg
Dec 12, 20222 min read
November Update: After A Long Weekend of Turkey, Check Out Panimation!
Panimation: Instagram Takeover The week after Thanksgiving, I will be doing an Instagram takeover of Panimation! This is an amazing...
Sherene Strausberg
Nov 16, 20222 min read
Motor Drive
Motor is a start-up that offers monthly subscriptions for high performance electric vehicles. Read more about the animated advertisement I c
Sherene Strausberg
Nov 3, 20222 min read
October Info: GIFs Aren't Peanut Butter
People often ask me what exactly are GIFs and what's the best use for them and how do you pronounce it?
Sherene Strausberg
Oct 27, 20222 min read
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